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Abercrombie & Fitch出動110男模為香港旗艦店宣傳!Abercrombie & Fitch Unleashed 110 Male Models On Hong Kong

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we assume these models were selected for their abs alone

we assume these models were selected for their abs alone

為了慶祝即將在香港開幕的旗艦店,Abercrombie & Fitch請來了110位頂尖的男性模特兒,他們在街道上引起一陣陣的混亂,但最終希望這樣的行銷活動可以吸引更多的顧客上門。

 

這間店坐落在香港畢打行(Central’s Pedder Building),即將在8/11隆重開幕。但在那之前,這110位男模就已經打扮妥當,穿著紅色短褲在街上遊行,引發人們熱烈討論!

 

他們遠從美國、義大利、法國、德國、丹麥、西班牙、日本、比利時還有新加坡的A&F來,為了就是可以一起宣傳在香港的這棟旗艦店。

 

看看下面的圖片和影片,你就可以了解他們引起多大的轟動!

AF models spent time cruising the streets in a branded bus

看看下面這兩位幸運的女生,是不是笑得很開心呢?

and got friendly with the crowds

very friendly this girl looks like shes in heaven

poolside right where they belong

they caused chaos when they showed up in hong kongs times square

影片

http://www.youtube.com/watch?v=U3da8Bu3lvA&feature=player_embedded

你覺得這樣的宣傳手法會成功帶動消費嗎?還是大家都只是在看熱鬧而已呢?寫下你的看法吧!

 

Reference: http://www.businessinsider.com/abercrombie-and-fitch-male-models-in-hong-kong-2012-8#

 

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