一個好的品牌,除了本身商品夠吸引人外,最重要的是擁有讓大眾辨識、有記憶的地方。像是飲料巨頭
可口可樂公司的LOGO已經誕生120多年,讓我們不忘的就是那永遠的白色飄逸字體以及搶眼的紅色搭配
,傳達給大眾的,就是喝了可口可樂就會如字體般飄逸、暢快,以及快樂的感覺。如果說TIFFANY藍是
TIFFANY的代表色,那麼紅色絕對是可口可樂的經典代言人。
紅色的可口可樂記憶一直深植在每個人心中,一直到前幾天在英國的每日郵報中看到了可口可樂推出綠色
包裝瓶,這個消息像是對每個人投了一顆震撼彈,令人倍感驚訝!
到底是怎麼一回事呢?我們繼續看下去!
原來是可口可樂新推出的coco cola green life系列飲料,
由於近年來越來越多肥胖及糖尿病的案例,很難讓人不歸咎於含糖的飲料。這幾年,可口可樂公司為了
追求健康積極的形象,陸續推出了coca- cola zero、coca- cola light甚至是slim包裝瓶等打著低卡輕飲料的
訴求 ,讓大家覺得喝可口可樂並不會造成身體的負擔。
而近日,可口可樂也在阿根廷推出了綠色包裝的“Coca-Cola Life”蘇打水飲料,這系列的飲料採取全
天然的甜菊成分,除了有糖分的功效外,卡路里也較低。而這項產品的最大亮點是引人注目的綠色
包裝瓶,想到綠色就會聯想到植物、天然的感覺,除了天然的成分外,也因為這個瓶子30%是由植
物所製成,所以可口可樂公司在這次的產品用色上選擇綠色做為傳達環保與天然的品牌理念。
http://www.youtube.com/watch?v=tZaMOt8gQl4
由上述分享的案例中,我們可以發現可口可樂在品牌的行銷上其實也緊緊環繞著品牌與色彩的連結
(紅色-快樂,綠色-環保),而希望品牌在樹立視覺基礎的根源下,利用顏色設計的選擇,將品牌所訴說
的理念傳達出去。
所以,在下一次新產品發表時,你也可以考慮替產品選擇一個適合的品牌色喔!
《品牌小百科》
1886年,美國喬治亞州的亞特蘭大市,有個名叫約翰潘伯頓(Dr. John S. Pemberton)的藥劑師,
他挑選了幾種特別的成分,發明出一款美味的糖漿,沒想到,清涼、舒暢的「可口可樂」就奇蹟般
的出現了!潘伯頓相信這種產品可能具有商業價值,因此把它送到傑柯藥局(Jacob’s Pharmacy)販
售,開始了「可口可樂」這個紅色美國飲料的傳奇。
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
綠色感覺沒拿摸可口了 ~
是毒藥的意思吧!
是毒藥的意思吧!
是毒藥的意思吧!
是毒藥的意思吧!
是毒藥的意思吧!
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是毒藥的意思吧!
是毒藥的意思吧!
是毒藥的意思吧!
是毒藥的意思吧!
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是毒藥的意思吧!
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是毒藥的意思吧!
是毒藥的意思吧!
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是毒藥的意思吧!
是毒藥的意思吧!
是毒藥的意思吧!
是毒藥的意思吧!
是毒藥的意思吧!
是毒藥的意思吧!
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總不會裡面換成小麥草汁了吧!
總不會裡面換成小麥草汁了吧!
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總不會裡面換成小麥草汁了吧!
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總不會裡面換成小麥草汁了吧!
總不會裡面換成小麥草汁了吧!
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總不會裡面換成小麥草汁了吧!
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裡面是蘇打汽水喔 呵呵
裡面是蘇打汽水喔 呵呵
裡面是蘇打汽水喔 呵呵
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裡面是蘇打汽水喔 呵呵
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裡面是蘇打汽水喔 呵呵
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裡面是蘇打汽水喔 呵呵
裡面是蘇打汽水喔 呵呵
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裡面是蘇打汽水喔 呵呵
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裡面是蘇打汽水喔 呵呵
裡面是蘇打汽水喔 呵呵
裡面是蘇打汽水喔 呵呵
裡面是蘇打汽水喔 呵呵
裡面是蘇打汽水喔 呵呵
裡面是蘇打汽水喔 呵呵
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裡面是蘇打汽水喔 呵呵
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Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
Uhmm,,,, from Enthusiasm change to Serenity, don't think the old people like to drink cola.
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….
綠色可口可樂-Coca-Cola Green Life 訴求環保天然新包住裝, 喝了還是很罪惡阿….