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令人感动许久的行销案例-让我们鼓励那些真正的生命英雄吧!!

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有没有一个行销活动,是触动你的心,让你久久不能忘却…

可能每个人心里都有个理想中的行销案例,或许是有创意的、是感人的、是疯狂的…

长期整理行销案例的我发现,似乎,对社会有着真实的正面意义的案例,才是会令人不断传颂分享的,

今天的案例,跟一位叫做Antonio的美国小孩有关~

sickkids-antonio-in-cinema

这位可爱的Antonio,看起来应该是再平凡也不过了,没人知道,他是一位白血病患者,经历过多次痛苦的化学治疗,但仍旧乐观的面对自己的生命,Sickkids,一个加拿大专门投入帮助儿童病患的非营利组织,在Antonio完成一次化学治疗的疗程后,透过电影鼓励他刚上幼稚园大班!

一个小小的电影院,在电影播放前,有一个短短的预告片,影片中描述,“真正的生命英雄,可能不会拥有强大的力量,也可能不会飞上天空,Antonio,一位经历长久化学治疗的痛苦,仍然对生命乐观,坚持每一天去跟病魔打仗,他才是真正的英雄,而他现在已经上幼稚园大班,也刚完成一次化学治疗的疗程,现在,他正坐在我们当中…(意译)”,看到这里,许多人感动流泪,这些人当中,有些是他的家属,有些是照顾他的医生护士,有些则是同样也经历此种挑战的人,大家都站起来为这位生命英雄鼓掌,真的相当感动…

萤幕快照 2013-11-22 下午4.39.01

 

当时现场的影片…

 

Sickkids也找了那些照顾病童的医生护士、家人以及病童本身,一起合唱“You Got It”(原唱为Roy Orbison),录制成一支感人的广告片…

Antonio治疗时,自己唱的版本…

 

附上You Got It的歌词,让大家好好体会一下这歌词的意境,若愿意,你也可以一起合唱哦!!

Every time I look into your lovely eyes,
I see a love that money just can’t buy.
One look from you, I drift away.
I pray that you are here to stay.

Anything you want, you got it.
Anything you need, you got it.
Anything at all, you got it.
Baby!

Every time I hold you I begin to understand,
Everything about you tells me I’m your man.
I live my life to be with you.
No one can do the things you do.
Anything you want, you got it.
Anything you need, you got it.
Anything at all, you got it.
Baby!
Anything you want
Anything you need
Anything at all

I’m glad to give my love to you.
I know you feel the way I do.
Anything you want, you got it.
Anything you need, you got it.
Anything at all, you got it.
Baby!
Anything you want, you got it
Anything you need, you got it
Anything at all, you got it
Baby
Anything at all
Baby
You got it

 

若对这个组织有兴趣的,可以到他们网站看看哦!(点击这里

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