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令人感動許久的行銷案例-讓我們鼓勵那些真正的生命英雄吧!!

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有沒有一個行銷活動,是觸動你的心,讓你久久不能忘卻…

可能每個人心裡都有個理想中的行銷案例,或許是有創意的、是感人的、是瘋狂的…

長期整理行銷案例的我發現,似乎,對社會有著真實的正面意義的案例,才是會令人不斷傳頌分享的,

今天的案例,跟一位叫做Antonio的美國小孩有關~

sickkids-antonio-in-cinema

這位可愛的Antonio,看起來應該是再平凡也不過了,沒人知道,他是一位白血病患者,經歷過多次痛苦的化學治療,但仍舊樂觀的面對自己的生命,Sickkids,一個加拿大專門投入幫助兒童病患的非營利組織,在Antonio完成一次化學治療的療程後,透過電影鼓勵他剛上幼稚園大班!

一個小小的電影院,在電影播放前,有一個短短的預告片,影片中描述,“真正的生命英雄,可能不會擁有強大的力量,也可能不會飛上天空,Antonio,一位經歷長久化學治療的痛苦,仍然對生命樂觀,堅持每一天去跟病魔打仗,他才是真正的英雄,而他現在已經上幼稚園大班,也剛完成一次化學治療的療程,現在,他正坐在我們當中…(意譯)”,看到這裡,許多人感動流淚,這些人當中,有些是他的家屬,有些是照顧他的醫生護士,有些則是同樣也經歷此種挑戰的人,大家都站起來為這位生命英雄鼓掌,真的相當感動…

螢幕快照 2013-11-22 下午4.39.01

 

當時現場的影片…

 

Sickkids也找了那些照顧病童的醫生護士、家人以及病童本身,一起合唱“You Got It”(原唱為Roy Orbison),錄製成一支感人的廣告片…

Antonio治療時,自己唱的版本…

 

附上You Got It的歌詞,讓大家好好體會一下這歌詞的意境,若願意,你也可以一起合唱哦!!

Every time I look into your lovely eyes,
I see a love that money just can’t buy.
One look from you, I drift away.
I pray that you are here to stay.

Anything you want, you got it.
Anything you need, you got it.
Anything at all, you got it.
Baby!

Every time I hold you I begin to understand,
Everything about you tells me I’m your man.
I live my life to be with you.
No one can do the things you do.
Anything you want, you got it.
Anything you need, you got it.
Anything at all, you got it.
Baby!
Anything you want
Anything you need
Anything at all

I’m glad to give my love to you.
I know you feel the way I do.
Anything you want, you got it.
Anything you need, you got it.
Anything at all, you got it.
Baby!
Anything you want, you got it
Anything you need, you got it
Anything at all, you got it
Baby
Anything at all
Baby
You got it

 

若對這個組織有興趣的,可以到他們網站看看哦!(點擊這裡

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